Steve Feldman with Edie Falco and her donated kitchen at the Green Demolitions Super-Store. |
I started Green Demolitions because I am a recovered addict whose life was saved 21 years ago through a life-saving addiction recovery program. I was a teenage drug and alcohol abuser raised in Poughkeepsie, NY and suffered two bouts of serious suicidal depression before I got my recovery.
I was in the radio business for 18 years, winding up as the Senior Marketing Manager for two Clear Channel Providence, RI radio stations (WWRX-FM and B101). My recovery happened in the middle of my radio career - five years later WWRX-FM became America's first independent "Imus in the Morning" syndicated station. My radio sales flourished
and I
earned enough money in the next four years to give back
substantially.
I left radio in 1998 to pursue fund-raising for the outreach
projects that saved my life. In my first year I had meetings
with foundations and philanthropists in Beverly Hills, San
Francisco, San Antonio , West Palm Beach, Golden, CO, etc.,
etc. The results - travel expenses $20,000 - funds
raised $7,500. Luckily I read about a guy |
in Forbes magazine - Mr. Brewster Kopp of Greenwich, CT. The article was a "Creative Giving" feature. Mr. Kopp, a successful and well-respected businessman, formerly the CFO for Digital Corp., First Bank Boston, etc. The article stated that Mr. Kopp was now dedicating 90% of his time to helping non-profits. So I cold-called him, got an appointment, and he liked our programs. In 1999, I was introduced to one of his foundations and started raising funds for the next two years. Unfortunately, the market crashed in 2001 - so the donations were going to be slim.
Shortly after the crash, I drove by the former residence of Farah Pahlavi, the Last Empress of Iran, who had lived in a 10,000 square foot Rockefeller Mansion. The "Demolition in Progress" sign in the driveway intrigued me. The gates were open, so I drove up. The house was gone . . . so I had an idea . . .
why not start a demolition donation program and earn the money rather than ask for it. The idea turned into a pilot project resulting in an
Greenwich Time feature article in the October 2001 real estate section. 36 people responded. Over the next four years - under the radar screen - the program grew through word-of-mouth from high-end architects (Alex Kaali-Nagy), builders (Scott Hobbs) and kitchen designers (Jim Bilotta).
In 2005, I decided to start Green Demolitions with a little "seed money". It was just myself and a part-time administrator. In seven years we have grown to thirty employees, opened a Super-Store in Fairfield, NJ (43,000 square feet), and have become America’s leading recycler of luxury kitchens.
Every year, Green Demolitions accomplished its purpose through: 1)
recycling (millions of pounds diverted from the landfills annually, 2)
creating jobs (thirty employees working in CT, NY, and NJ),
supporting economic stimulus (hundreds of kitchens sold at 50-90% off list price) , and
earning funds for 501(c)(3) charitable outreach programs (over $1 million distributed since
2005).
To spread the word - Green Demolitions has gained 100% positive press including:
The New York Times, CNN, Planet Green, This Old House, and
Consumer Reports.org (to name a few).
In 2012, we introduced Renovation Angel, the premier give back program of Green Demolitions. On qualified kitchens and estate items, the donor can give back a portion of the proceeds to a charity of their choice.
Edie Falco of the Sopranos and Amani Toomer of the NY Giants became our first “Celebrity Angels.” Learn more at
www.renovationangel.org.
Remember, without you (customers, donors, and industry pros), we would not be here. Thanks for your support!!!
Keep it Green,
Steve Feldman, President and Founder
April 26, 2012
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